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WisdomTree is the largest pure-play independent Exchange Traded Product (ETP) provider globally with more than $62.3Bn* in assets under management across innovative solutions that are designed to meet investors’ needs across asset classes and market cycles.

*Source: WisdomTree, as of 31 October 2019.

Our approach is built upon 3 pillars:

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ETPs Explained

WisdomTree believes investors should always understand and fully appreciate the risks involved in their investments. In light of this, we created ETPedia, which aims to provide investors with an unbiased reference to Exchange Traded Products (ETPs).

An Exchange Traded Product (ETP) is a financial instrument traded on a stock exchange, like shares. ETPs provide a cost–efficient and secure way to gain diversification in an investment portfolio by gaining exposure to a benchmark or an asset class.

They are passive investments, with generally lower fees than active and index mutual funds, making ETPs a simple way for investors to gain exposure to a wide range of assets.

To learn more, visit our comprehensive guide to ETPs for all content and videos –

ETPedia:

  1. ETPs at a glance
  2. ETP Structure
  3. Benefits and Risks of ETPs
  4. Creation and Redemption
  5. Costs and Performance
  6. Active and Passive Investments

Gold

The Original Hedge Against Uncertainty

Gold's role as a hedge against uncertainty and inflation is well established, so as the macroeconomic outlook remains brittle, we expect investor demand for gold to remain strong.

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As the creator of Europe’s 1st Gold ETP, WisdomTree is the leading provider of physically-backed gold ETPs in Europe with the broadest range of gold ETPs, over $14Bn in AUM*, and an unrivalled expertise in the asset class.

Megatrends – Artificial Intelligence (AI)

Capture the Pure AI Investment Opportunity

Artificial Intelligence is an exciting megatrend with the potential to change how industries operate and consumers live their lives.
From self-driving cars and smart cities, to security and fraud protection, AI stands to impact every industry, provides limitless possibilities and its growth is likely to generate many investment opportunities.

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While AI technology no doubt offers compelling investment potential, investing in AI requires in-depth expertise of this rapidly evolving industry to identify the top publicly listed AI companies throughout the world.

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Watch our videos to learn more about the structure of the AI value chain

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WisdomTree Physically Backed ETPs

As the creator of Europe’s 1st Gold ETP, WisdomTree is the leading provider of physically-backed gold ETPs in Europe with the broadest range of gold ETPs, over $16Bn in AUM*, and an unrivalled expertise in the asset class.

*Source: WisdomTree, as of 21 April 2020.

For more insights, visit the following content:

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Short & Leveraged ETPs

Through WisdomTree’s Short & Leveraged (S&L)ETPs,investors can access a broad range of Equity, Commodity, Fixed Income, Alternative and Currency strategies, meaning they can look to:?

1. Potentially magnify returns on a daily basis through positive or inverse leverage

2. Easily short a market?

3. Hedge a position?

4. Access alternative or unique strategies

S&L ETPs, like other investment products offering short and leveraged exposure, require a certain level of understanding and due diligence given that losses can also be magnified if not properly understood.

WisdomTree aims to provide an informative reference point for investors seeking to educate themselves about the opportunities and the risks presented by Short and Leveraged ETPs.

Visit our S&L Centre for more resources, tools and market news:

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S&L Heatmap

Flowers in Chania The WisdomTree S&L heatmap illustrates the daily movement of underlying benchmarks for all asset classes.

Guide to S&L ETPs

Flowers in Chania Access our Guide to Short and Leveraged ETPs to understand more of the risks and benefits of S&L ETPs and how they may be used in a portfolio.

S&L ETP Simulator

Flowers in Chania Use our short & leveraged ETP simulator to model returns of a theoretical short & leveraged ETP across different market scenarios.

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Latest articles

Jumping to the cloud

Christopher Gannatti, Head of Research at WisdomTree in Europe, explores how cloud-based businesses are cushioning the impact of coronavirus.

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Important Information

Communications issued in the European Economic Area (“EEA”): This document has been issued and approved by WisdomTree Ireland Limited, which is authorised and regulated by the Central Bank of Ireland.

Communications issued in jurisdictions outside of the EEA: This document has been issued and approved by WisdomTree UK Limited, which is authorised and regulated by the United Kingdom Financial Conduct Authority.

WisdomTree Ireland Limited and WisdomTree UK Limited are each referred to as “WisdomTree” (as applicable). Our Conflicts of Interest Policy and Inventory are available on request.

The information contained in this document is for your general information only and is neither an offer for sale nor a solicitation of an offer to buy securities or shares. This document should not be used as the basis for any investment decision. Investments may go up or down in value and you may lose some or all of the amount invested. Past performance is not necessarily a guide to future performance. Any decision to invest should be based on the information contained in the appropriate prospectus and after seeking independent investment, tax and legal advice.<

This document is not, and under no circumstances is to be construed as, an advertisement or any other step in furtherance of a public offering of shares or securities in the United States or any province or territory thereof. Neither this document nor any copy hereof should be taken, transmitted or distributed (directly or indirectly) into the United States.

This document may contain independent market commentary prepared by WisdomTree based on publicly available information. Although WisdomTree endeavours to ensure the accuracy of the content in this document, WisdomTree does not warrant or guarantee its accuracy or correctness. Any third-party data providers used to source the information in this document make no warranties or representation of any kind relating to such data. Where WisdomTree has expressed its own opinions related to product or market activity, these views may change. Neither WisdomTree, nor any affiliate, nor any of their respective officers, directors, partners, or employees accepts any liability whatsoever for any direct or consequential loss arising from any use of this document or its contents.

This document may contain forward looking statements including statements regarding current expectations or beliefs with regards to the performance of certain assets classes and/or sectors. Forward looking statements are subject to certain risks, uncertainties and assumptions. There can be no assurance that such statements will be accurate and actual results could differ materially from those anticipated in such statements. WisdomTree strongly recommends that you do not place undue reliance on these forward-looking statements.?

This section is sponsored. Interactive Investor does not endorse any particular product. If you are unsure about whether an investment is suitable for you please seek advice from a financial advisor.